Andrea C. Lloyd

Digital Communications Specialist | USGS EROS Communications & Outreach Office | October 2022 to present

Create shortform social media posts, campaigns, and strategy for @USGSLandsat, @USGS_EROS, & @USGSLandcover
Track weekly and monthly analytics for social media accounts using Excel, Hootsuite, & native analytics

Track monthly analytics for e-mail campaigns, websites, and podcasts using Excel, Google Dashboard, Drupal 9, & native analytics

Create satellite imagery utilizing Adobe Photoshop and ArcGIS Pro

Guide visitors through public tours of the USGS EROS facility

Continued Landsat-related duties

   Manage Latest in Landsat newsletter and Landsat Update e-mail campaigns

   Update and revise pages on the Landsat Missions Website

   Create longform articles for #LandsatHeadline News Releases and ArcGIS StoryMaps to share the Landsat story

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Member of USGS EROS Communications & Outreach Team (October 2022 to present)

KBR, Inc. Contractor on the TSSC Contract for Earth Resources Observation and Science (EROS) Data Center,
   a part of the US Department of the Interior's (DOI) US Geologic Survey's (USGS)

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Technical Specialist | USGS Landsat Office | June 2021 to September 2022

Create shortform social media posts, campaigns, and strategy for the @USGSLandsat accounts

   Created the #HowDoYouLandsat campaign to share open access industry research

   Produced Instagram Reels following trending sounds using Camtasia and Canva

   Favorite posts include It's Corn, Open for a Surprise, Ice, Ice, Baby, and Hello There

Track weekly and monthly analytics for @USGSLandsat SM accounts using Excel, Hootsuite, and native analytics
Create longform articles for #LandsatHeadline News Releases and ArcGIS StoryMaps to share the Landsat story

   Became local expert in ArcGIS Storymaps for USGS EROS, others would ask for guidance

Manage Latest in Landsat newsletter and Landsat Update e-mail campaigns
Update and revise pages on the Landsat Missions Website

Create Landsat Imagery utilizing Adobe Photoshop and ArcGIS Pro

Public presentations on Landsat topics, including USGS EROS Tours, outreach events, and NOAA's Satellite Book Club

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Member of the Landsat Science Research & Development (LSRD) Team (June 2022 to September 2022)

C2G, Inc. Subcontractor on the TSSC Contract for Earth Resources Observation and Science (EROS) Data Center,
   a part of the US Department of the Interior's (DOI) US Geologic Survey's (USGS)