Andrea C. Lloyd
Science Storyteller
Highlighted here are my favorite school projects, ranging from papers to media assignments.
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For graduate projects, the executive summaries detail what the paper or presentation is about. For undergraduate projects, I merely summarize but still include links to the projects.
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Projects
Master's Theses
I am currently pursuing a Masters of Arts in Science Writing at Johns Hopkins University. When complete, my thesis will be a portfolio of writing created during the program.
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Anticipated graduation date is December 2025.
My Adverting Master's of Arts thesis focused on the intersection of human spaceflight and marketing. I analyzed NASA press information from 1963 to 2011 and interviewed key participants to glean insight in which of Grunig & Hunt's Public Relation Models that was used in each decade.
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What I learned is NASA became mindful of their public relation efforts somewhere around the 1990s. The communication offices became more strategic in their efforts to reach the public instead of communicating with journalists alone.
