Andrea C. Lloyd
SciComm Andrea
Strategic Science Communication
Highlighted here are my favorite school projects, ranging from papers to media assignments.
For graduate projects, the executive summaries detail what the paper or presentation is about. For undergraduate projects, I merely summarize but still include links to the projects.
Academic Projects
Master's Thesis
My Master's of Arts thesis focused on the intersection of human spaceflight and marketing. I analyzed NASA press information from 1963 to 2011 and interviewed key participants to glean insight in which of Grunig & Hunt's Public Relation Models that was used in each decade.
What I learned is NASA became mindful of their public relation efforts somewhere around the 1990s. The communication offices became more strategic in their efforts to reach the public instead of communicating with journalists alone.
Graduate Projects
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
BookPeople
Consumer Behaviors
Creating an advertising campaign for a national brand awareness for a little known clean beauty brand
W3LL PEOPLE
Graduate Capstone
Our team developed an advertising strategy that uses Functional Theory of Attitudes to tackle both B2B and B2C advertising needs.
Wonders & Worries
Persuasion
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
Combining SciComm
&
Marketing
Consumer
Behaviors
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
Where Houses
Shouldn't Be
Podcast Episode
Environmental Anthropology
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
Fracking
&
Public Relations
Public Affairs
for Energy
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
GoPro Precision
Marketing Campaign
Precision
Marketing
Undergraduate Projects
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
NASA PR
Project
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
Writing About Science
Pilot English Class
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?
Other Written
Assignments