Student Behind the Books

Highlighted here are my favorite school projects, ranging from papers to media assignments. 

For graduate projects, the executive summaries detail what the paper or presentation is about. For undergraduate projects, I merely summarize but still include links to the projects.

Academic Projects
Master's Thesis

My Master's of Arts thesis focused on the intersection of human spaceflight and marketing. I analyzed NASA press information from 1963 to 2011 and interviewed key participants to glean insight in which of Grunig & Hunt's Public Relation Models that was used in each decade. 

What I learned is NASA became mindful of their public relation efforts somewhere around the 1990s. The communication offices became more strategic in their efforts to reach the public instead of communicating with journalists alone.

Astronaut in Space
Graduate Projects
New Books

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

BookPeople

Consumer Behaviors

Fruits and Cosmetics

Creating an advertising campaign for a national brand awareness for a little known clean beauty brand

W3LL PEOPLE

Graduate Capstone

Child Psychologist

Our team developed an advertising strategy that uses Functional Theory of Attitudes to tackle both B2B and B2C advertising needs. 

Wonders & Worries

Persuasion

Looking Through Telescope

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

Combining SciComm

&

Marketing

Consumer

Behaviors

Hurricane Waves

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

Where Houses

Shouldn't Be

Podcast Episode

Environmental Anthropology

Oil-Platform

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

Fracking

&

Public Relations

Public Affairs

for Energy

Video Set Up

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

GoPro Precision

Marketing Campaign

Precision

Marketing

Undergraduate Projects
Galaxy

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

NASA PR
Project

Science Experiments

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

Writing About Science

Pilot English Class

Notebook

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

People are turning to the internet  for their book needs. However, physical bookstores remain very active. Why?

Other Written

Assignments