Academic Projects

Highlighted here are my favorite school projects, ranging from papers to media assignments.

For graduate projects, the executive summaries detail what the paper or presentation is about. For undergraduate projects, I merely summarize but still include links to the projects.

Full List of Classes Taken

Master's Theses

I am currently pursuing a Masters of Arts in Science Writing at Johns Hopkins University. When complete, my thesis will be a portfolio of writing created during the program.

Anticipated graduation date is May 2025.

COMING SOON

My Adverting Master's of Arts thesis focused on the intersection of human spaceflight and marketing. I analyzed NASA press information from 1963 to 2011 and interviewed key participants to glean insight in which of Grunig & Hunt's Public Relation Models that was used in each decade.

What I learned is NASA became mindful of their public relation efforts somewhere around the 1990s. The communication offices became more strategic in their efforts to reach the public instead of communicating with journalists alone.

Check out the Advertising Thesis

Graduate Projects

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

BookPeople

Marketing Research

Fall 2019

Creating an advertising campaign for a national brand awareness for a little known clean beauty brand

W3LL PEOPLE

Graduate Capstone

Spring 2021

Our team developed an advertising strategy that uses Functional Theory of Attitudes to tackle both B2B and B2C advertising needs.

Wonders & Worries

Persuasion

Spring 2021

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

Combining SciComm

Marketing

Consumer

Behaviors

Fall 2020

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

Where Houses

Shouldn't Be

Podcast Episode

Environmental Anthropology

Fall 2020

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

Fracking

Public Relations

Public Affairs

for Energy

Spring 2020

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

GoPro Precision

Marketing Campaign

Precision

Marketing

Summer 2020

Undergraduate Projects

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

NASA Public
Relations Project

Spring 2018

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

Writing About Science

Pilot English Class

Fall 2018

People are turning to the internet for their book needs. However, physical bookstores remain very active. Why?

Other Written

Assignments

2015-2018