Highlighted here are my favorite school projects, ranging from papers to media assignments.
For graduate projects, the executive summaries detail what the paper or presentation is about. For undergraduate projects, I merely summarize but still include links to the projects.
My Master's of Arts thesis focused on the intersection of human spaceflight and marketing. I analyzed NASA press information from 1963 to 2011 and interviewed key participants to glean insight in which of Grunig & Hunt's Public Relation Models that was used in each decade.
What I learned is NASA became mindful of their public relation efforts somewhere around the 1990s. The communication offices became more strategic in their efforts to reach the public instead of communicating with journalists alone.
Keep Bookstores Weird
Original Advertising Research Project (Fall 2019)
In this increasingly digital world, people are turning to the internet for their book needs. However, physical bookstores are still very active. Why?
NASA Public Relations Project
Public Relations Project
This project focused on teaching kids about NASA's current and ongoing projects, which in turn would help parents and caregivers learn about these objectives.