Andrea C. Lloyd
SciComm Andrea
Strategic Science Communication
Highlighted here are my favorite school projects, ranging from papers to media assignments.
For graduate projects, the executive summaries detail what the paper or presentation is about. For undergraduate projects, I merely summarize but still include links to the projects.
Academic Projects
Master's Thesis
My Master's of Arts thesis focused on the intersection of human spaceflight and marketing. I analyzed NASA press information from 1963 to 2011 and interviewed key participants to glean insight in which of Grunig & Hunt's Public Relation Models that was used in each decade.
What I learned is NASA became mindful of their public relation efforts somewhere around the 1990s. The communication offices became more strategic in their efforts to reach the public instead of communicating with journalists alone.
Graduate Projects
W3LL PEOPLE
Advertising Capstone
(Spring 2021)
Increasing national brand awareness for a little known clean beauty brand
Where Houses Shouldn't Be
Environmental Anthropology (Fall 2020)
Examining who bore the costs of Hurricane Harvey in the Fleetwood community in Houston.
Wonders & Worries Creative
Persuasion Project (Spring 2020)
Our team developed an advertising strategy that uses Functional Theory of Attitudes to tackle both B2B and B2C advertising needs.
Keep Bookstores Weird
Original Advertising Research Project (Fall 2019)
In this increasingly digital world, people are turning to the internet for their book needs. However, physical bookstores are still very active. Why?
Finishing Science Podcast
Consumer Behaviors
(Fall 2020)
Supporting those interested in Science Communication, this podcast is a short intro to marketing!
GoPro Precision Marketing
Precision Marketing (Summer 2020)
Harvesting consumer data to create dedicated, customized campaigns is the way of the future.
Framing Fracking for Increased Awareness
Public Affairs Paper (Spring 2020)
Oft forgot is the importance of and ability to influence public opinion on a local, state, and national level.
Undergraduate Projects
NASA Public Relations Project
Public Relations Project
This project focused on teaching kids about NASA's current and ongoing projects, which in turn would help parents and caregivers learn about these objectives.
Various Written Assignments
Various
Majoring in Communication and minoring in English guarantees you a college-lifetime of writing.
Writing About Science
Pilot English Class
Working with Dr. Andrew Pilsch, we developed an independent study that answers the question "How do we write about science?"