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GoPro Precision Marketing Campaign
Recently, GoPro has introduced new vlogging features for their cameras. Leveraging this new audience, our campaign focuses on purchasing or using data from Facebook, Google, Bass Pro Shop, and other sources to precisely target Adventure Aarons and Social Sallys.
My personal contribution to this project was calculating the budget for each purchase, ROI, Customer Lifetime Value, etc. This would have been easier if the software we were given worked properly, but instead I had to go through and determine those values by hand.
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