Andrea C. Lloyd
SciComm Andrea
Strategic Science Communication

Academic Projects
NASA Public Relations Project


As a part of my capstone classes in undergrad, Professor Nancy Parish, Ph. D., suggested we find a public relations internship or company we were interested in for our focus. Naturally, I chose NASA's Journalism, Multimedia, and Social Media Internship program.
The project was to create a strategic plan and media kit solving a company's problem. I focused on teaching kids about NASA's current and ongoing projects, which in turn would help parents and caregivers learn about these objectives.
As a part of the class, we had to create some sample work for our campaigns, including a pitch, media release, fact sheet, brochure, radio PSA, and Op-Ed. All of these resources, including my presentation, can be viewed in a document if you click here.